William Reed Guerrilla Marketing Coach and Master Trainer

William Reed is one of 3 Guerrilla Marketing Master Trainers in the world, and the only one in Asia. He is a bilingual bestselling author, and lectures, teaches, and coaches Guerrilla Marketing to business organizations throughout Japan, and he also teaches entrepreneurs overseas in Asia and the United States. He is an opinion leader within the Guerrilla Marketing Association, and also an active member of XL Results Foundation, the largest entrepreneur’s organization in the world.

The release of this new book written specifically for Japan provides a solid foundation putting Guerrilla Marketing to work for you, and opens the door for gaining exciting new content from the source.

As an entrepreneur...
He has been self-employed in Japan since 1983, and established his own company in 1989. He worked for over 20 years as a business translator and automotive journalist, while also establishing the Japan office for a major US automotive aftermarket trade association. He is certified as a Master Trainer in Guerrilla Marketing, and has also published books and newsletters on the subject.

As a bilingual speaker and trainer...
He has taught Guerrilla Marketing and Creativity to DHL, Gibraltar Life Insurance, Brinks Japan, and Boehringer Ingelheim, and conducted seminars for the Japan Maritime Self Defense Forces. He lectures throughout Japan, applying the martial arts metaphors of energy, awareness, and footwork to the practical problems of business, communication, and marketing.

As a published author and writer...
William first came to Japan in 1972 to study at Waseda University, earning a degree in Japanese language in 1974. He wrote a book in Japanese on Mind Mapping, which reached Number One on Amazon Japan, and sold over 50,000 copies. He contributes weekly to a Japanese-language blog site for well-known journalists.

As an artist...
He has a 7th-degree black belt in Aikido, and a professionally licensed Shodo Shihan (Japanese brush calligraphy), bringing the perspective of Mastery of Energy, Awareness, and Footwork (文武両道) and its practical applications to marketing and business. His work had been exhibited at galleries and museums in Tokyo.

Path to the present 
William Reed has spent nearly 35 years working in and with Japan since 1972, 24 of those years working as an entrepreneur. He is a bilingual author, speaker, and Business Artist, with a dual career in business and the martial arts, spanning over 3 decades.
He has written bestselling books in Japanese on Mind Mapping and Guerrilla Marketing, and several books in English on Japanese culture. He contributes weekly to The Commons Magazine, a blog site for well-known Japanese journalists.
 
Since 2002 as a speaker and certified trainer, he has conducted seminars and lectures throughout Japan in Mind Mapping and Guerrilla Marketing to business people, local government organizations, and educators. He has done seminars for DHL, Gibraltar Life Insurance, Brinks Japan, Boehringer Ingelheim, and Citi Group, TOSHIBA, Autobacs Seven, and the Japan Maritime Self Defense Forces.
 
He has been featured on Japanese television on Ohayo Tokuhima, and in Japanese business magazines such as DIAMOND Weekly. As an artist, William is accomplished in several Japanese arts with a 7th-degree black belt in Aikido, has taught internationally, and written several books on Aikido and Japanese culture. He has a professional teaching license in Shodo, or Japanese brush calligraphy, and has exhibited at galleries and museums in Tokyo. He has also been an amateur tap dancer for over 15 years.
 
William first came to Japan in 1972 as an exchange student at Waseda University, graduated in 1974 from Earlham College with a degree in Japanese Language and Area Studies, and earned a Masters Degree in Education from the University of Missouri in 1977. He returned to stay in Japan in 1983, and has been self-employed since that time. As an entrepreneur, he established his own company Reed Research in 1989.

In business, he worked for over 20 years as a business translator and automotive journalist. In 1998 he founded and managed the Japan office for SEMA, the Specialty Equipment Market Association, which annually hosts in Las Vegas the largest automotive aftermarket and motor sports trade show in the world. During this time, he worked with government and industry representatives from Japan and overseas, helping foreign companies find business opportunities in the Japanese market.
 
As a Business Artist, he consolidates his experience into powerful shortcuts which have direct applications to success in personal and professional life. His current emphasis as author, speaker, and artist is achieving agility and mastery, applying the martial arts metaphors of energy, awareness, and footwork to the practical problems of business, communication, and marketing.

Jay Conrad Levinson
Founder of Guerrilla Marketing

Jay Conrad Levinson is the author of the best-selling marketing series in history, ''Guerrilla Marketing,'' plus 51 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 47 languages and are required reading in many MBA programs worldwide. 

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com, MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits. 

Reed Research
Tamura Bldg. 6F 4-23-17,
Higashi Ikebukuro,
Toshima-ku,Tokyo 170-0013
JAPAN

TEL:
+81 (0)3 5953-8816 FAX:
+81 (0)3 5953-8862

Books by William Reed: